Content marketing is a marketing program that centers on creating, publishing, and distributing quality digital content for your target audience. The goal of publishing the content is to attract new customers. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets — like tools, ebooks, or webinars.
TPI operates in three core content marketing practice areas that address the continuum of content marketing tactics: Content Strategy, Content Development and Content Distribution. Whether you need a blog or an enterprise-level content marketing campaign, TPI delivers the bandwidth, proprietary services and expertise to achieve your business goals.